Corporate events are ideal for all types of brands, from those that are already well placed in the market to those that are not so well known and want to attract a larger audience.
This is because many companies take advantage of these opportunities to promote their business to the market, attract investors and position themselves as a reference in their area of expertise.
But don’t think that the company’s good relationship should be built only with its audience, investors and partners.
You also need to be a reference to the people you work with and even to your competitors.
So, nothing better than a corporate event. With it, you create opportunities to show that you are an authority in your market, in addition to improving communication with everyone involved in the event.
If you’ve never thought about organizing corporate events to delight your market, follow this post.
We will give tips to help you from defining the goal of your event to selecting the speakers and, at the end, you will understand how this strategy is important to position yourself in your market.
What are corporate events?
As the name explains very well, corporate events are social events aimed at a specific audience and with well-defined goals, for example:
- Present an idea
- Attract investors
- Instruct an audience
- Position yourself as a reference in your market
- Launch a new product
In other words, events are a market strategy to achieve a certain end.
However, those who believe that the intention of a corporate event is just to sell are mistaken. Of course, you can use the event as a real sales channel, but that’s just one of its functions.
Some are held for celebration, for example, and may be restricted to company employees, or be open to external audiences, such as investors and other entrepreneurs in your market.
But while this basic concept is understood, there are some differences in the types of events that can be done. That is why the company has to choose the best format for their business.
How to organize a corporate event?
The organization of corporate events demands complete planning that goes from establishing a goal to the final arrangements, such as those related to the structure, personnel involved, and dissemination.
We have prepared a list of best practices to organize your event.
1. Set a goal
It is not possible to start organizing a corporate event without having a goal in mind. After all, holding an event is also a market strategy and, therefore, it must have a purpose.
The goal may vary:
- Bringing the brand closer to customers
- Publicize a new product
- Get market partners
- Put the brand in a prominent position
- Educate your audience
2. Set your budget
The second step is to define the budget, that is, how much the company is willing to pay for the event.
This is essential because the cost varies according to the type of event, duration, location, number of guests and speakers hired, among other details you need to define, such as food to cultural attractions.
3. Choose date, place and time
The date, place and time of the event must be thought out in advance and mainly to provide the best result both for you and for those who will participate in your event.
If the event is outdoors, for example, the date must be in line with the weather forecast. After all, everyone wants to avoid rainy days.
At the same time, it’s important to think about the audience, so they can prepare themselves if they have to travel or change the hours of a working day to attend your event.
4. Find the perfect speakers
What will define the number of speakers at your corporate events is the available budget, as the quality cannot be questioned here.
Of course, it’s important to get well-known people in your market to speak. After all, this gets the public’s attention especially when we plan corporate events for our audience.
But don’t worry about calling only famous people.
Your speakers can even be people who have already worked in your company, have advanced knowledge in their field and want to share their knowledge.
5. Hire a reliable transportation company
This is very important. In order to have no delays, a crucial step is to hire a transportation company with highly qualified drivers to make sure everyone will be on time.
Mundi has many years of experience providing corporate clients with high-quality service, fully trained chauffeurs, and a team of experts who will make sure every detail is according to each need, with personalized service. Book with us and have an exceptional business travel experience.
6. Test everything first
Don’t think that your event’s organization ended before the start date.
To make it nice, everything must be checked before the big day. This goes for presentations, microphones, lighting, sound, and other aspects.
It’s not right realizing that things aren’t working just on the day of the event.
7. Keep the relationship with your customers
One of the main goals of a corporate event is to create and increase communication with clients. That’s why it’s important to get the contacts of all participants and maintain a post-event interaction. It’s called relationship marketing.
Also, be sure to get feedback from those who participated. That way, you can understand what went right and what can still be improved.
Everyone who participates in a corporate event is showing, in some way, some interest in your brand.
Therefore, this is an audience that deserves attention, as these people are likely to purchase your products and services.